munologue

Dec 10
Permalink
“ TwitterやTumblrみたいなのを開発するベンチャーはキャズム論で言うところのイノベーターやアーリーアドプター（だけ）が飛びつくブツを作るのに注力しとくのが良くて、後は、ユーザーが物語を作って、マジョリティーへの橋頭堡を勝手に架けてくれる、という「群衆の叡智でマーケティング（市場を作り顧客を集める）」というところに期待していいんじゃないかと。つまり、まともなマーケティング機能をそもそも持ってない、ってだけの話かなと。
— USP（unique selling proposition：独自のウリになる特性） :Heartlogic
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